Salon Marketing: Ideas, Strategies, and What Each One Actually Costs
Most salon marketing advice is a list of ideas with no prices. Here's what every channel really costs you per new client, and how to choose.
The Salon Brief
Straight-Talk Business Advice for Salon Owners
Section
Marketing
5 articles
How to Start a Salon Referral Program (With Examples That Work)
A 4-step framework, 3 copy-paste templates, and the exact chairside script to launch a salon referral program that actually brings new clients in.
Salon Client Retention: 9 Strategies to Keep Clients Coming Back
Most salons lose 60-70% of new clients after the first visit. Here are 9 proven strategies to keep clients coming back — starting with the easiest ones first.
How to Set Up Your Salon's Google Business Profile (Step by Step)
Set up your salon's Google Business Profile step by step. Get found on Google Maps, get more reviews, and turn local searches into new clients.
How to Build a Salon Loyalty Program That Actually Works
Most salon loyalty programs waste money. Here are 3 simple structures that actually keep clients coming back — plus how to set one up this week.